Brand

Brand Assets.

Official identity for The Grounds. Organization name and primary wordmark are both The Grounds.

Logo system

Three official marks.

Primary horizontal lockup, wordmark-only, and bean icon. Prefer the full logo when space allows; use the bean alone in tight spaces.

The Grounds

Primary logo

Bean + The Grounds

The Grounds

Wordmark

The Grounds only

Bean icon

Icon only

Color

Two official variations.

Espresso on cream for light surfaces. Cream on espresso for dark surfaces. Never substitute black for espresso.

The Grounds

Espresso on cream

#2C1810 on #F3EFE6

The Grounds

Cream on espresso

#F3EFE6 on #2C1810

Bean · espresso

For cream and light fields

Bean · cream

For espresso and dark fields

Usage

Guidelines.

Keep the system simple so the mark stays recognizable on the site, hoodies, stickers, and event materials.

  • Use espresso logos on cream or other light backgrounds.
  • Use cream logos on espresso or other dark backgrounds.
  • Do not stretch or distort the logo.
  • Preserve consistent spacing between the bean and wordmark.
  • Do not use unapproved colors—especially pure black for the mark.

Palette

Brand colors.

Cream paper and espresso ink. Click a swatch value to copy its HEX code.

  • Cream

    Primary surface

    --cream

  • Cream deep

    Secondary surface

    --cream-deep

  • Espresso

    Primary brand ink

    --espresso

  • Espresso soft

    Muted body text

    --espresso-soft

  • Espresso faint

    Labels and captions

    --espresso-faint

  • Ink

    High-contrast text

    --ink

  • Line

    Hairline borders

    --line

  • Night

    Dark stage backgrounds

    --night

Files

Downloads.

Vector SVG and transparent PNG for every official mark. Optional files with cream or espresso backgrounds are included for decks and print.

  • SVG

    Full logo · espresso (SVG)

    Bean + The Grounds. Espresso on transparent.

    Download

  • PNG

    Full logo · espresso (PNG)

    Bean + The Grounds. Espresso on transparent.

    Download

  • SVG

    Full logo · cream (SVG)

    Bean + The Grounds. Cream on transparent.

    Download

  • PNG

    Full logo · cream (PNG)

    Bean + The Grounds. Cream on transparent.

    Download

  • SVG

    Wordmark · espresso (SVG)

    The Grounds only. Espresso on transparent.

    Download

  • PNG

    Wordmark · espresso (PNG)

    The Grounds only. Espresso on transparent.

    Download

  • SVG

    Wordmark · cream (SVG)

    The Grounds only. Cream on transparent.

    Download

  • PNG

    Wordmark · cream (PNG)

    The Grounds only. Cream on transparent.

    Download

  • SVG

    Bean icon · espresso (SVG)

    Original bean mark, espresso on transparent (embedded PNG).

    Download

  • PNG

    Bean icon · espresso (PNG)

    Original bean mark. Espresso on transparent.

    Download

  • SVG

    Bean icon · cream (SVG)

    Original bean mark, cream on transparent (embedded PNG).

    Download

  • PNG

    Bean icon · cream (PNG)

    Original bean mark. Cream on transparent.

    Download

  • SVG

    Full logo · espresso on cream (SVG)

    Optional locked background for decks and print.

    Download

  • PNG

    Full logo · espresso on cream (PNG)

    Optional locked background for decks and print.

    Download

  • SVG

    Full logo · cream on espresso (SVG)

    Optional locked background for decks and print.

    Download

  • PNG

    Full logo · cream on espresso (PNG)

    Optional locked background for decks and print.

    Download

  • JPG

    Photographic bean (JPG)

    Separate from the vector logo system. Touch icons and avatars only.

    Download

Photography

Photographic bean.

Separate from the official vector logo system. Use only for touch icons or avatar treatments—not as a substitute for the brand mark.

The Grounds photographic bean

Photographic bean

JPG · not part of the logo system